SERTECPET Website Redesign
A complete redesign and platform migration that replaced an unstable plugin-heavy site with a stable, fully bilingual platform for a global energy multinational.
Content
Overview
The Challenge
Our Approach
Technologies & Tools
Capabilities
About This Project
SERTECPET is a multinational corporation with over 20 years in the energy sector, operating across oil and gas services, mining, and renewable energies. With offices in the USA, UAE, Saudi Arabia, Spain, Brazil, and Argentina, the company serves both Spanish-speaking and international markets.
When SERTECPET engaged Menta, their existing website suffered from instability caused by plugin-related conflicts and security vulnerabilities. Beyond technical issues, the site no longer reflected the company's global scale or the breadth of their service portfolio. The redesign needed to perform reliably, project institutional credibility, and serve two distinct language audiences simultaneously.
Menta delivered a complete redesign and Webflow development, working closely with internal stakeholders across the organization to structure a broad service portfolio and implement bilingual functionality across the entire site.
The Challenge
CHALLENGE 1
Full-Site Bilingual Implementation
SERTECPET operates globally and requires the entire site to function in both Spanish and English, with high-quality automatic translation and the ability to apply manual corrections where technical or brand-specific terminology demands precision.
CHALLENGE 2
Condensing a Large Technical Portfolio
SERTECPET offers a wide range of services and has accumulated a substantial body of project case studies and technical content. Presenting this volume clearly, without losing depth or overwhelming users, required close coordination with multiple internal stakeholders across the organization.
CHALLENGE 3
Multi-Party Production Deployment
Going live involved a long chain of stakeholders: SERTECPET's internal IT department, which subcontracts DNS management to a third-party provider. Coordinating DNS changes across multiple parties without causing downtime required precise sequencing and clear communication throughout the process.
Our Approach
Solution 1
Weglot Multilingual Integration
After evaluating the multilingual solutions available for Webflow, Weglot was selected for its automatic translation accuracy, ease of implementation, and the ability to override specific terms manually. Its dedicated technical support provided additional confidence for a bilingual deployment at this scale.
Solution 2
Stakeholder-Driven Content Structure
Rather than working from a single brief, close ongoing communication was maintained with multiple stakeholders across SERTECPET's organization. This ensured the final site accurately represents each service line and portfolio project, structured to match the actual scope of what the company delivers globally.
Solution 3
Coordinated Go-Live Protocol
A detailed deployment plan was documented in advance, mapping every action required from each party in sequence. Clear records and defined responsibilities across the IT department and their DNS provider allowed the transition to go live on schedule without affecting the site's uptime at any point.
Technologies & Tools
Every project requires the right tools. Here's what powered this implementation.
Webflow
Figma
Weglot
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