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Immediate Lead Generation Through Google Ads

B2B-focused SEM campaigns for industrial companies. Reach high-intent buyers the moment they search for what you offer, with campaign management built for complex sales cycles.

Search Engine Marketing (SEM)
Overview

What is Search Engine Marketing (SEM) for B2B companies?

Search Engine Marketing (SEM) for B2B is the creation and management of paid search campaigns, mostly Google Ads, that put your company at the top of results for the high value keywords industrial buyers use when researching solutions. Unlike SEO, which builds over time, SEM delivers visibility immediately.

We manage the full campaign: account architecture, keyword research, ad copy testing, bid strategy, landing page creation, conversion tracking, and ongoing optimization, all focused on generating qualified leads at a cost that makes sense for your customer lifetime value.

Key benefits

What actually changes

01

Immediate Visibility While SEO Builds

SEO takes months to produce results. SEM puts you at the top of search results immediately, giving you lead flow while your organic rankings develop. Most B2B companies invest in both for full search presence.
02

Capture High Intent Purchase Research

When someone searches a term like "industrial automation systems for food processing," they are researching a real purchase. Showing up at that exact moment captures demand when intent is highest, unlike interruptive advertising.
03

Predictable, Scalable Lead Flow

SEM gives you reliable, predictable lead generation. You can forecast how many leads a given budget will produce, adjust spend to match your sales capacity, and scale up or down as needs change. That flexibility is impossible with traditional advertising.
Process

How it works

step 1

Account Setup & Audit

Google Ads account setup, tracking configuration, and existing account audit to identify opportunities.

step 2

Strategy Development

Keyword research, campaign structure planning, budget allocation strategy, and landing page analysis.

step 3

Campaign Launch

Ad creation, bid strategy implementation, quality score optimization, and initial campaign deployment.

step 4

Optimization & Monitoring

Continuous A/B testing, bid adjustments, performance analysis, and conversion tracking.

step 5

Reporting & Communication

Monthly performance reports, KPI analysis, strategy adjustments, and stakeholder updates.

Deliverables

What you get

Google Ads Account Setup

Keyword Research Report

Campaign Strategy Document

Ad Copy Variations

Landing Page Recommendations

Bid Strategy Implementation

Negative Keyword Lists

Monthly Performance Reports

Ongoing Campaign Management

Pricing

Investment

Start from
$3k/month

This is our management fee. SEM also requires a separate ad spend paid directly to Google, with a recommended minimum of $2.5k per month to generate meaningful data from the start. Total starting investment is from $5.5k per month.

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FAQs

Common questions

How much does a web project with Menta cost?

Corporate marketing websites start at $15k. Most projects land between $20k and $30k, depending on design complexity, custom functionality, integrations required, and content scope. Every project is scoped individually. Pricing is defined by your requirements, not by a preset package.

How does payment work?

For fixed-scope projects, the standard structure is 60% at kickoff and 40% upon final delivery. For larger projects, payment can be structured across three milestones: initial payment, approved design, and approved development in staging. For support and maintenance work and marketing packages, payment is monthly and paid in advance. For work billed by the hour, we invoice in weekly or biweekly cycles.

How long does development take?

Depending on complexity, projects typically take between 6 and 12 weeks. You receive a phase-by-phase timeline before work begins.

Do you offer ongoing support after launch?

Yes. Our ongoing support and maintenance service starts at $1,840 per month for 16 dedicated hours. For companies running SEO or paid media campaigns, continuous improvement and content updates are where long term lead generation is built, not just at launch.

Do you offer SEO and SEM services?

Yes. Before any campaign launches, we assess your market position, competition, pricing structure, and business objectives to determine whether SEO, SEM, or a combination delivers the best return for your specific situation. We don't run campaigns for the sake of activity, if the conditions aren't right for a channel, we'll tell you.

What does ongoing support include?

Support engagements cover content updates, performance optimization, conversion improvements, landing page creation, technical maintenance, and more. The specific scope is defined based on your active marketing objectives.

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Ready to stop leaving deals on the table?

60
+
Projects delivered
9
+
Countries
Webflow Certified Partner
Awards Honoree
We follow a structured two-meeting process. An honest assessment of your current digital presence and a clear path forward. That's it.
Typical response time: Within 12 business hours

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