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Animated Videos That Explain Complex Solutions Clearly

Professional 2D animation for industrial companies. Transform technical processes, product features, and value propositions into engaging visual stories that convert prospects into customers.

Explanatory Animated Video
Overview

What is Explanatory Animated Video for B2B companies?

Explanatory Animated Video production creates professional 2D motion graphics that explain your industrial solutions, technical processes, or value propositions in clear visual stories, turning complex information into content technical buyers understand and remember.

For industrial B2B companies, animated explainers solve real communication problems. They show processes that are impossible to film, serve different audience depths, help prospects understand your solution before they spend sales time, and give you strong content for trade shows. Videos usually run 60 to 90 seconds, focus on one clear message, and end with a strong call to action.

Key benefits

What actually changes

01

Dramatically Increase Conversion Rates

Sites with explainer videos on the homepage or landing pages see over 70% higher conversion rates. Video delivers more information faster than text, holds visitors longer, and builds confidence in your solution by showing it in action.
02

Make Complex Concepts Comprehensible

Animation can show internal mechanisms, step by step processes, before and after scenarios, and abstract concepts you cannot photograph. That helps non technical stakeholders like executives and procurement understand technical solutions, widening your influence across the buying committee.
03

Maximize Reuse Across Channels

One quality explainer video works across your homepage, product and landing pages, trade show displays, sales presentations, email campaigns, social media, and YouTube. The more places it runs, the higher the ROI on a single production.
Process

How it works

step 1

Script & Concept

Collaborative scriptwriting to define the core message, tone, and structure. We work closely with your team so the content is technically accurate and the narrative is clear for your audience before anything is visualized.

step 2

Visual Style Development

Style frame creation, character design if applicable, color palette definition, and brand integration. This phase establishes the visual language the entire video will follow, and requires your review and approval before moving forward.

step 3

Storyboard & Animatic

A scene by scene storyboard followed by a rough animatic with timing and pacing. This is where you see the full video in motion for the first time, before any final animation begins.

step 4

Animation Production

Full animation production in Adobe After Effects: character movement, motion graphics, scene transitions, and visual effects. Voiceover and music references are incorporated at this stage to validate timing and rhythm.

step 5

Sound Design & Final Delivery

Final sound design, music integration, and render in multiple formats optimized for web, presentations, and social media. Revision rounds are completed here before the final files are delivered with full usage rights.

Deliverables

What you get

Video Script

Storyboard

Style Frames

Voiceover Recording

2D Animation (60-90 seconds typical)

Sound Design & Music

Closed Captions/Subtitles (optional)

Source Files

Revision Rounds (2)

Pricing

Investment

Start from
$15k

For 60 to 90 second professional explainer videos. Cost varies by complexity, animation style, and revision scope. Book a consultation for a detailed quote.

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FAQs

Common questions

How much does a web project with Menta cost?

Corporate marketing websites start at $15k. Most projects land between $20k and $30k, depending on design complexity, custom functionality, integrations required, and content scope. Every project is scoped individually. Pricing is defined by your requirements, not by a preset package.

How does payment work?

For fixed-scope projects, the standard structure is 60% at kickoff and 40% upon final delivery. For larger projects, payment can be structured across three milestones: initial payment, approved design, and approved development in staging. For support and maintenance work and marketing packages, payment is monthly and paid in advance. For work billed by the hour, we invoice in weekly or biweekly cycles.

How long does development take?

Depending on complexity, projects typically take between 6 and 12 weeks. You receive a phase-by-phase timeline before work begins.

Do you offer ongoing support after launch?

Yes. Our ongoing support and maintenance service starts at $1,840 per month for 16 dedicated hours. For companies running SEO or paid media campaigns, continuous improvement and content updates are where long term lead generation is built, not just at launch.

Do you offer SEO and SEM services?

Yes. Before any campaign launches, we assess your market position, competition, pricing structure, and business objectives to determine whether SEO, SEM, or a combination delivers the best return for your specific situation. We don't run campaigns for the sake of activity, if the conditions aren't right for a channel, we'll tell you.

What does ongoing support include?

Support engagements cover content updates, performance optimization, conversion improvements, landing page creation, technical maintenance, and more. The specific scope is defined based on your active marketing objectives.

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We follow a structured two-meeting process. An honest assessment of your current digital presence and a clear path forward. That's it.
Typical response time: Within 12 business hours

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