SOLEST Corporate Website Rebranding
A combined rebranding and web build that organized nine global manufacturing partners into a coherent industrial platform with integrated HubSpot lead capture.
Content
Overview
The Challenge
Our Approach
Technologies & Tools
About This Project
SOLEST (Soluciones Estratégicas S.A.) is an Ecuadorian company specializing in comprehensive engineering solutions for industrial optimization, with operations across Latin America. They partner with nine world-leading manufacturing brands to deliver industrial automation, water treatment, and logistics optimization services across multiple sectors.
When SOLEST approached Menta, they needed more than a website. During the discovery process, Menta identified that their existing brand identity was outdated and no longer reflected the company's technical standing. Menta proposed a combined rebranding and web development engagement, which the client accepted. The new platform needed to organize complex technical content from nine global partners into a coherent, accessible experience and integrate HubSpot CRM for structured lead capture.
Menta led the engagement across three parallel workstreams: building a new visual identity for SOLEST, creating an information architecture that groups nine partner ecosystems into clear service categories, and implementing HubSpot for lead management.
The Challenge
CHALLENGE 1
Multi-Partner Information Architecture
Organizing technical content from nine global manufacturing partners into a coherent, navigable structure was the central design challenge. Without a clear taxonomy, users would face the same complexity found in raw partner documentation, defeating the platform's purpose entirely.
CHALLENGE 2
Platform Migration and Technical Blockers
During the build phase, errors encountered when importing project structure from the Relume library threatened to stall development. The issue required direct escalation outside of standard support channels to resolve without impacting the delivery schedule.
CHALLENGE 3
Cross-Continental Project Coordination
A 12-hour time difference between the development team and the client created sustained coordination risk throughout the project. Without a structured communication framework, delays in approvals and feedback cycles would have compressed delivery timelines significantly.
Our Approach
Solution 1
AI-Assisted Content Architecture
AI and cloud-based analysis tools were used to process and structure partner content, grouping technologies and solutions by user need rather than by partner brand. The resulting hierarchy makes the platform navigable regardless of which of the nine partners provides the relevant solution.
Solution 2
Direct Technical Resolution
The Relume import error was escalated immediately through the tool's dedicated Slack support channel, enabling direct resolution with the platform's team. Bypassing standard ticketing prevented the issue from compounding into a broader development delay.
Solution 3
Structured Async Communication
The team implemented a documentation-first approach: milestone schedules, defined scope records, and asynchronous video documentation via Loom replaced real-time dependency on client availability. This kept both sides aligned across time zones without losing momentum.
Technologies & Tools
Every project requires the right tools. Here's what powered this implementation.
Webflow
Figma
HubSpot
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